As a TV media veteran, who recently launched a new business to help businesses and non-profits attract and handle the media, I’m thrilled to get media coverage too.
Honestly, I couldn’t believe Milwaukee’s MetroParent Magazine chose us for the May cover or how it happen.
Putting your business in the right place at the right time isn’t easy. You have to strategically think about where your clients and customers are hiding.
- What newspapers, magazines, online content are they reading?
- What social media channel do they like the most?
- What shows or YouTube videos are they watching?
After you find your audience, how are you going to structure the story you want to tell them? Then how are you going to produce the right content to attract the mainstream media?
Sometimes this task also takes a major dose of divine intervention.
How to get your business featured in a magazine
First, you must have a “hook”. What will be your bait for getting the media’s attention?
You’ll be surprised I did NOT write an email to MetroParent to get this cover story, but I did write one to the TV station where I met MetroParent Magazine Editor Amy Schwabe in the lobby. We were both booked to appear on The Morning Blend.
We arrived at the same time and headed down the hallway together to the green room. I didn’t know her so I introduced myself and we had a great chat about her being a relatively new magazine editor and my new venture as a speaker and publicity coach.
She was very sweet and we had a great conversation. I know it’s going to be hard to believe, but I never even thought about asking her to interview me for a magazine article.
A couple days later, the Executive Producer of The Morning Blend emailed me because she said Amy wanted to connect with me about being interviewed and possibly doing a cover shoot with my son for their Mother’s Day cover.
My eyes widened as I read the email. I couldn’t believe it. My hook. I’m a busy mom. 🙂
Of course, I immediately responded, “Yes!” When it comes to free publicity, always make the time and help the reporter meet their deadline.
I hope after reading the “What do you do all day feature” you’ll see how other mothers are answering this question.
And remember you never know who you may be talking too. Being genuinely interested in them can lead to wonderful connections. Thank you, Amy.