I’d love to be your coach.

People need to know your business, your cause, your story exists before they can throw money and appreciation your way.

Your message needs to be clear and memorable in front of any audience. Maybe you can’t afford to buy a 30-second commercial yet, but you can get a 3-minute segment during the actual broadcast if you know what I know. As a former TV journalist, I’ve interviewed thousands of people and I know when I see and hear the right recipe for terrific television delivered by a great spokesperson. I’ve also been the host left holding the bag when a guest gets nervous and the segment is a stinker.

You don't want to be that person. Let me give you the confidence of real training.

One-On-One Coaching

Let’s talk. I want to listen to your story. Really listen so I can target the best about you and your organization.
Click on the “+” for a description of services.

You choose:

  • Media Training/Public Speaking Coaching
  • Publicity Coaching

I’ll find the key points to make audiences fall in love with your story. We’ll also work on crafting some simple signature statements or soundbites so you know how to deliver your best message. You’ll walk away from this meeting with great answers to the questions you are most often asked and the confidence to be great in front of any audience.

Some clients want my suggestions on where to find their target audience and how to write a great story pitch to the reporters and producers who hold the keys to their customers. You’ll walk away with a “Media Map” action plan detailing the ways you can attract the attention you deserve.

You choose:

  • Media Training/Public Speaking Coaching
  • Publicity Coaching

I’ll find the key points to make audiences fall in love with your story. We’ll also work on crafting some simple signature statements or soundbites so you know how to deliver your best message. You’ll walk away from this meeting with great answers to the questions you are most often asked and the confidence to be great in front of any audience.

Some clients want my suggestions on where to find their target audience and how to write a great story pitch to the reporters and producers who hold the keys to their customers. You’ll walk away with a “Media Map” action plan detailing the ways you can attract the attention you deserve.

With a few more hours, we’ve got enough time to really dig deep. I want to listen to what’s happening now but I also want to hear the back story.

Sometimes that’s where the gold nuggets of a brilliant story are hiding. These sessions should be done on-site so I can see what you and your organization has to offer visually. Remember the goal is to make great TV.

We’ll also work on crafting some simple soundbites so you know how to deliver your best message, plus with this extra time, let’s run through a mock interview segment on camera. Nervous butterflies seem to fly away when you’ve prepared for the attention that’s coming.

You will also receive a “Media Map” action plan to attract the media using my must H.A.V.E. formula for producing great TV.

You choose:

  • Media Training/Public Speaking Coaching
  • Publicity Coaching

I’ll find the key points to make audiences fall in love with your story. We’ll also work on crafting some simple signature statements or soundbites so you know how to deliver your best message. You’ll walk away from this meeting with great answers to the questions you are most often asked and the confidence to be great in front of any audience.

Some clients want my suggestions on where to find their target audience and how to write a great story pitch to the reporters and producers who hold the keys to their customers. You’ll walk away with a “Media Map” action plan detailing the ways you can attract the attention you deserve.

This whole day package means it’s time for some heavy lifting and strategic planning.

I’ll listen to your current story, your back story and maybe some of the history of that dusty machine in the corner before we come up with a “Media Map” action plan for a YEAR of great ideas. Using my formula for what television producers and reporters must H.A.V.E. to make great TV, we’ll work on all the elements to make you, your staff and your place “camera-ready”.

If a reporter is coming for several “live” segments, I need to know everything so we can choose what to highlight and where to shine the place up. I’ll shine you up too from choosing what you should wear, what you should say and taking the time to practice, practice, practice.

A whole day gives me time to turn you into a “soundbite machine” plus we can record these mock interviews and play them back to review and make your performance even better.

Group Training

Up to 6 for either a Corporation Visit designed for Public Relations teams OR a blended session designed for Small Businesses and Non-Profit who want to group together. Larger group sessions are negotiable.
Click on the “+” for a description of services.

You choose:

  • Media Training/Public Speaking Coaching
  • Publicity Coaching

I’ll find the key points to make audiences fall in love with your story. We’ll also work on crafting some simple signature statements or soundbites so you know how to deliver your best message.

You’ll walk away from this media training/public speaking session with memorable answers to the questions you are most often asked and the confidence to be great in front of any audience.

We’ll also work on some common public speaking mistakes and give you the tools to steer the conversation back to your sweet spot.

This package includes mock on-camera interviews so your team can see the improvement and always be able to play back the session and continue to practice.

Nervous butterflies seem to fly away when you’ve prepared for the attention that’s coming. 🙂

With this half-day group session for publicity coaching, we’ve got enough time to really dig deep. I want to listen to what’s happening now but I also want to hear the back story. Sometimes that’s where the gold nuggets of a brilliant story are hiding.

These sessions should be done on-site so I can see what you and your organization has to offer visually. Remember the goal is to make great TV.

Some clients want my suggestions on where to find their target audience and how to write a great story pitch to the reporters and producers who hold the keys to their customers. You’ll walk away with a “Media Map” action plan detailing the ways you can attract the attention you deserve.

Yes, let’s do a whole day!

  • Media Training/Public Speaking Coaching
  • Publicity Coaching

Hopefully you’ve read the half-day description and you’re saying, “Katrina, we need you to train our key people to be great in front of any audience but I also need your help getting us on TV and creating some publicity buzz for my business or non-profit!”

This is the package for YOU! Time for some heavy lifting and strategic planning.

I’ll listen to your current story, your back story and maybe some of the history of that dusty machine in the corner before we come up with a “Media Map” action plan for a YEAR of great ideas.

Using my formula for what television producers and reporters must H.A.V.E. to make great TV, we’ll work on all the elements to make you, your staff and your place “camera-ready”.

If a reporter is coming for several “live” segments, I need to know everything so we can choose what to highlight and where to shine the place up. I’ll shine you up too from choosing what you should wear, what you should say and taking the time to practice, practice, practice.

A whole day gives me time to turn you into a “soundbite machine” plus we can record these mock interviews and play them back to review and make your performance even better.

testimonial author
I loved Katrina’s coaching. Our live television interview was a huge success for us – we still have people who come to our business saying that segment is how they heard about us.
Mollie Bartelt
Pixologie