What I learned from the Wisconsin Tourism Industry at WIGCOT 2018

I learn so much from my tourism audiences. Like many of my clients, they simply need to get more media coverage. Right away I take you through the process of

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Will Your Statements Grab Headlines?

Sure, you might have your elevator speech down. The 30-second pitch you’d give someone in the elevator about who you are and what you do, but will anyone care? Did

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