Best Publicity Tips for Small Business

Hello Small Business Owner! I know you. Super tired.  Pulling your hair out trying to figure out how your customers are going to know about you. I mean my gosh…you

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How to manage a crisis – Acuity Insurance/Katrina Cravy

Smart companies plan for the unexpected crisis. When Acuity Insurance asked me to share some of my advice on handling a potential media emergency, I jumped at the chance. People

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  Before you even write your pitch email or call a reporter, have you given your story idea the “So What?” or “Who Cares?” test! So what… you’re having your

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