How to be a great public relations specialist?

You have a terrific client with a great story to tell but you just can’t get a journalist to bite. I get it. As a journalist for more than 20

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How to Capture TV News Viewers with YOUR Story

I’m about to go on the Morning Blend to talk about “How to Put Your Best Face Forward” on the job search, and I see this AWESOME segment. The host comes out

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  Before you even write your pitch email or call a reporter, have you given your story idea the “So What?” or “Who Cares?” test! So what… you’re having your

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