Smart Leaders Tell Better Stories.

But great ones know when to bring in a pro.

Smart Leaders Tell Better Stories.

But great ones know
when to bring in a pro.

Brilliance, Amplified Together

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As a CEO, you don’t have time to script sound bites for a national media interview or craft a keynote that moves markets. That’s where we come in.

Let Emmy award-winning TV journalists use the MUST H.A.V.E.™ Formula to transform your message into something magnetic—whether you’re facing 60 Minutes or your senior team.

Because in business, just like broadcasting, presence is the performance.

Does this sound like you?

  • You’ve got the vision — but your delivery doesn’t match your leadership.
  • You’re a thought leader with too many thoughts and not enough narrative.
  • You know that what you say — and how you say it — moves mountains.

So let me ask you…

While your marketing team is busy promoting your product, who’s telling the world about you?

People buy people.

They want to believe in a face, not just a brand.

They want to cheer for someone who inspires them.

But you’re the Chief Storyteller with zero time to shape the story.

Case Study

Watch Tim transform from shying away from interviews to appearing on 60 Minutes.

 

“Katrina is my secret weapon.” — Tim Schmidt, CEO featured on 60 Minutes.

How It Works

Step 1: Know Your Audience

We start with deep-dive research—what they care about, what they fear, and what makes them lean in.

Step 2: Craft the Core Message

We interview you to find your authentic voice, align it with your brand strategy, and shape a message worth remembering.

Step 3: Create the Show

From story arcs to slide decks to stage presence, we build an experience that moves hearts—and bottom lines.

Step 4: Face the Media

From friendly features to crisis interviews, we prepare you for every question—especially the one you don’t want to be asked.

Step 5: Step Into the Spotlight

Once you’re ready, we help place you on stages, manage speaking negotiations, and even travel with you to ensure every detail is right. You’re never alone—we’re your cheer squad, strategy team, and media whisperers all in one.

CEO Storyteller Coaching

From Message to Media to Mastery

I’m Katrina Cravy, and after two decades of live TV, I now help CEOs turn their pressure moments into defining ones. My job? Help you ditch the fear, find your voice, and perform with the confidence of someone who owns the room—or the broadcast.

This is high-touch, high-stakes coaching. You’re not here to be average. You’re here to be unforgettable.

Put Katrina in your corner

Before people can buy-in to your passion, they need to believe in you and your mission. But YOU need to believe it first.

After interviewing thousands of people on TV, I know when I see and hear a person who can influence people and direct real change.

Let me give you the confidence of real public-speaking training to become the person you know you can be.