Meet Katrina Cravy

Award-Winning Journalist. Executive Coach. Charisma Strategist.

Meet Katrina Cravy

Award-Winning Journalist.
Executive Coach.
Charisma Strategist.

From the Camera to the C-Suite

Katrina Cravy is an Emmy-winning TV journalist turned executive charisma coach, helping leaders become unforgettable communicators.

Her clients have been featured on national news programs, such as 60 Minutes, and have been invited to speak on global stages. She’s served as a keynote speaker for organizations including:

Brilliance, Amplified Together

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Experience in the Spotlight

Before she coached C-suite leaders and high-growth entrepreneurs, Katrina spent over two decades on camera—chasing politicians with a microphone, reporting the news under pressure, and mastering the art of commanding attention when everything was on the line.

A Lesson in Presence

From Reagan Himself

Early in her career, Katrina interned for President Ronald Reagan, a master communicator. His ability to connect across every medium left a lasting impression on her and inspired the framework she teaches today.

From that experience, she developed what she calls The Charisma Switch:

Katrina’s proprietary MUST H.A.V.E. FORMULA distills decades of on-camera experience into a proven system for:

  • Media coaching

  • Keynote preparation
  • Executive messaging alignment

Results That Speak for Themselves

When leaders work with Katrina, they gain:

  • Greater trust and credibility with stakeholders
  • Faster buy-in for high-stakes ideas
  • Confidence and clarity during crisis

  • Magnetic presence that builds influence

Why Leaders and Event Planners Choose Katrina

CMOs and communications leaders work with Katrina to ensure executive messaging aligns with brand values and business goals.

Whether she’s preparing a CEO for an investor call, a founder for national media, or delivering a keynote to a global audience, Katrina ensures your message doesn’t just land—it leads.

“This isn’t about perfection. It’s about connection.”
“And when leaders know how to connect, they don’t just perform—they persuade.”