How to Adapt Your Speech to Your Audience


I’ve been talking to groups of women, small businesses, and non-profits about how to attract the media and put themselves in front of thousands of new customers.

Always looking for more speaking engagements, I was honored when George Satula connected with me to speak to his TEC – The Executive Committee groups. TEC is part of Vistage Worldwide which provides leadership development and business mentoring for CEOs of much larger companies. George is the chair of three groups.

George and I met at Milwaukee Business Journal’s “Book of List” party which I almost didn’t attend.

Thankfully, I ran into MBJ Editor Mark Kass at lunch that day and he insisted I come because the party is given for the “list” of top companies. Since I haven’t been in the business world very long, Mark knew I didn’t quite understand the magnitude of networking at this party. He was right.

Networking face-to-face…actually meeting people can make a big difference for your business.

I was grateful to speak with this group of mostly CEOs who run larger companies and don’t necessarily need to attract the media but definitely need to know how to handle the media.

Here’s some video from my presentation.

While my information is really useful for attracting any audience, I’m now adapting and adding more content for this new larger company audience.  Besides teaching them how to have the right “Signature Statement” already prepared, I’ll explain why you should NOT answer a reporter’s call right away. Instead, you need to know:

What are the three questions you should ask any reporter before you answer their questions?

Many of my coaching clients have truly appreciated this type of prep work. Remember YOU are in charge of your message and you owe it to yourself to spend some time creating what you want to say before you’re put on the spot.

As a former investigative reporter, I know my media training can help you.

Click here to find out more about my private coaching sessions or to buy my new book, “On Air -Insider Secrets to Attract the Media and Get Free Publicity”

For more information, be sure to subscribe to my monthly newsletter for media training and publicity tips.

If you’d like to contact me directly, I’m pretty quick on email at

Subscribe to our Blog

Get automatic updates every time we publish a new blog.

Republishing Rights

Permission to reprint articles by Katrina is hereby given to all print, broadcast and electronic media provided that the contact information at the end of each article is included in your publication. Organizations publishing articles electronically, a live, clickable link to must also be included with the body of the article. Additionally, please mail one copy of your publication to:

Katrina Cravy, Inc. 3235 Evergreen Court Richfield, Wisconsin 53076 

Other Blogs You Might Like

Video Tips

What Do You Do With An Idea?

Do you have an exciting idea that won’t let you go? Do you think about your idea all the time? Then it’s time to let your golden egg run FREE! Watch for more tips about letting your golden egg run free.


Share this post with your following