So grateful for this interview with Jim Rossetti and Ron Neilsen from Biz Connection I’m on at about 17 minutes into this show.

Listen to our discussion about the difference between marketing and public relations.

If you want to reach the public, you need to “give” deeper. Learn what I mean through the ideas I’m sharing in my new book “On Air Insider Secrets to Attract the Media and Get Free Publicity. ” Click here for all the details.

Thanks to SCORE for sponsoring Biz Connection and providing free and confidential mentoring advice for new businesses. If you need public relations coaching, I’m here.