Unlocking the Power of Executive Presence and Charisma:
How Small Moments Lead to Big Impact
In both our personal and professional lives, we are constantly being evaluated—whether we realize it or not. Every day, we’re “voted on” by others, from how we show up in meetings to how we speak in front of an audience. The true question is: Are you making a lasting impression? Is your presence magnetic enough to influence, engage, and inspire those around you?
As someone who spent over 30 years in television, I’ve witnessed firsthand the power of charisma and executive presence in the most unexpected of moments. Let me share a story about an experience that reshaped how I think about influence and leadership.
I had the opportunity to interview Carrie Underwood—then a young, 21-year-old contestant from Oklahoma—right after she won American Idol. Carrie was thrust into the spotlight and I had the privilege of being the second FOX reporter lined up and ready to speak with her LIVEand broadcoas
At the time, my 12-year-old niece was a huge fan! I wanted to be the cool aunt so badly that I did a bad thing as a journalist. I asked for an autograph. Ethically, that’s not something journalist too but I figured Carrie wasn’t famous yet, right? She graciously signed my notebook, and after our interview was done and she moved on to the next reporter, I looked down at my notebook and winced. I fogot to tell Carrie that my neice spelled her name Allie and Carrie wrote “Ali.”
I apolgetically presented the autograph to my neice. She told me it was okay and not long after she started spelling her name “Ali.” Carrie’s charisma—her authenticity, her warmth, and her ability to connect—had such an impact that my niece willingly altered something as personal as her name.
That’s the magic of charisma in action: the ability to inspire change and create a lasting impact, sometimes with the smallest of gestures. But how do you build that kind of magnetic presence in your own career?
The Power of Personality in Leadership
As a leader, your technical expertise and industry knowledge are invaluable, but what really sets you apart? Your ability to communicate, connect, and inspire. According to a study that’s been around for over a century but is still relevant today, 85% of your financial success is driven by your personality, your communication skills, and your leadership presence.
If you think about some of the most successful leaders and public figures, it’s not just their knowledge that made them memorable—it’s their ability to engage and motivate those around them. Whether you’re leading a company or presenting in front of a group, how you make people feel is what leaves a lasting impression.
Building Charisma: It’s Not Magic, It’s Science
Charisma isn’t just a “gift” that some people are born with. It’s a science. It’s a combination of body language, emotional intelligence, and the ability to engage an audience in a way that feels authentic and connected. And like any skill, it can be developed and honed over time.
In my experience working with top-level executives and CEOs, I’ve found that the key components of charisma are:
Authenticity: Be true to who you are. Authenticity is magnetic. When people feel that you’re being genuine, they’re more likely to trust and follow you.
Empathy: Great leaders always keep their audience in mind. Ask yourself, “What are they thinking, feeling, and doing?” By understanding their perspective, you can craft messages that resonate and inspire action.
Confidence: Confidence comes from preparation. When you know your message and have practiced your delivery, you’re able to project assurance, even in high-pressure situations.
Connection: Charisma is about making others feel seen, heard, and valued. Whether it’s a simple compliment or a story that resonates deeply, the ability to forge meaningful connections is crucial.
A Strong Start Leads to a Powerful Finish
When preparing for a presentation or speaking opportunity, the way you begin sets the tone for the rest of your message. A strong start isn’t just about delivering the facts; it’s about captivating your audience from the first moment. I’ve seen speakers make lasting impressions by starting with a personal story that is relevant to the theme of their presentation.
A great story is a universal language—it speaks to emotions and creates an instant bond with your audience. For example, I once worked with a CEO who had faced immense challenges in the early days of his business. When he shared the story of nearly losing it all and how he fought through adversity, his audience was instantly hooked. They saw his humanity and resilience. That story wasn’t just about business; it was about overcoming obstacles—something everyone can relate to.
Charisma Takes Practice, But It’s Worth It
While some may believe that charisma is an innate trait, I can tell you from experience: it’s a skill that requires intentional practice. Like any other skill, the more you work on it, the better you get at it. Whether you’re delivering a keynote speech or having a one-on-one conversation with a team member, charisma can elevate your leadership and influence.
In my coaching practice, I often help executives prepare for high-stakes speaking engagements. We work on creating powerful narratives, fine-tuning vocal delivery, and mastering body language. The goal isn’t just to be a great speaker but to be a leader who inspires—someone who motivates and leaves a lasting impact.
Are You Ready to Step into Your Charismatic Leadership?
If you want to develop executive presence and charisma, start by focusing on how you make others feel. Charisma is about the emotional connection you create with people. It’s about building trust, being authentic, and leading with empathy and confidence.
So, ask yourself: Who is counting on you to speak for them? The answer will guide you toward embracing your unique power to influence, engage, and inspire those around you.
Start today by practicing small steps: listen actively, engage authentically, and lead with confidence. Your audience is waiting for you to step into your role as a leader who doesn’t just command attention—but inspires action.