This subject line was meant to catch your attention. It’s not the title the Milwaukee Business Journal used when it published my blog about Kapco’s Charity Challenge. I completely understand why not.
But the subject line was enough to get the paper’s attention and I saw Editor Mark Kass three times last week. 🙂
Even so, I coach companies about how to grab attention. Below you’ll see why I wrote this line.
Writing a Good Email Subject Line
Writing a great email subject line is just one of the tips in my new book “On Air Insider Secrets to Grab Attention and Get Free Publicity“. Click here to see what else you can learn.
The art of a good subject line is so important to cut through the hundreds of emails the media receives everyday.
You need to write a subject line that is short, a little shocking and best of all personalized to the show or the person you’re asking for coverage.
Media people can smell a mass mailing. Don’t make your email an immediate – delete.
Kapco’s Charity Challenge
Here’s more about Kapco’s Charity Challenge.
How would you like to take 23-thousand dollars and in less than 2 months turn it into $300,000 cash?
How would you like to be on radio and TV, in the paper and have more than a half-million impressions on social media?
How would you like to get high while helping 35 charity organizations?
Wait…what? I’ll explain.
Last night I was asked to be one of the judges for Kapco’s Charity Challenge. A competition where college and high school teams are given $1000 seed money, told to go out in the community find a need, raise more money, get others involved and do something wonderful.
After years of telling people “if it sounds too good to be true…it probably is.” I’m proud to report this was NOT a scam.
The night was magical.
One students told us, “We were running around the city on a GIVING high.”
You don’t expect to hear those words from a college student. Do you remember what you were doing in college? Okay, let’s not go there.
Kapco funded 19 teams and last night’s challenge came down to four teams from Cardinal Stritch University and Wisconsin Lutheran College. Students stood on stage at Turner Ballroom and gave amazing presentations, including videos of the impact they made on our community. Everything from collecting 261 bikes to donate, to raising awareness and money to stop human trafficking, to providing dentistry to those in need, to creating a “Teens in Transition” movement through the Boys and Girls club so they would go out and help more people.
If you’re worried about the future of our society, don’t be.
Watch this random acts of kindness video and your heart will be happy.
Cheers to the new giving high.