Invest in your ability to move your message.
Learn the MUST H.A.V.E. FORMULA system to rally people around you and your ideas.
Invest in your ability to move your message.
Learn the MUST H.A.V.E. FORMULA system to rally people around you and your ideas.
What Will Training Do For You?
Before people can buy into your passion, they need to believe in you and your mission. But YOU need to believe it first!
Do you have a confident presence and a clear message when you enter the room or appear on camera?
After interviewing thousands of people on TV, I know when I see and hear a person who can influence people and direct real change.
Let’s unlock that same confidence in you and your team through dynamic, practical public-speaking and executive-presence training—so every message lands, every voice shines, and every moment counts.


One-On-One Coaching
Let’s talk. I want to listen to your story. Really listen so I can target the best about you and your organization.
Half-Day Executive Coaching Intensive – $2,000
Your big moment deserves bold preparation.
If you’ve got a high-stakes presentation, media appearance, or keynote speech on the horizon, this half-day session is your launchpad to success.
You’ll experience:
- Pre-coaching strategy session with you and members of your team to boost
message alignment to build memorable stories and signature soundbites - The 40-page “The Charisma Switch Instruction Manual Workbook” to reinforce
the foundational learnings - Three hours of focused, high-impact coaching done virtually or in-person
- On-camera drills, message refinement, and storytelling structure
- Real-time confidence-building feedback to sharpen every word, gesture, and
pause
When the pressure’s on, your preparation shows.
Let’s talk about your needs to come up with your EXCLUSIVE action plan. We want to know how to serve you best!
Katrina will find the key points to make audiences fall in love with your story, segment idea, or presentation. Her philosophy – “Remember it’s not about you, it’s about connecting with them!”
Together you’ll work on crafting some knock-them-out-of-the-park killer statements, so you know how to deliver your best message. Then it’s showtime!
Well…practicing with her feels like a real show. Katrina brings the same energy she brought as an investigative reporter and talk show host.
Clients love Katrina’s exercises and games, which they can use before every speaking event. You’ll walk away from the session with your personalized EXCLUSIVE script and valuable tools to help you communicate with confidence.
Full-Day Premier Performance Package $5,500
We know you NEED to do your best on camera or in front of an audience. You have a lot riding on your ability to move your message, and Katrina wants to be in your corner.
You’ll receive:
- Pre-coaching strategy session with you and members of your team to boost message alignment to build memorable stories and signature soundbites.
- The 40-page “The Charisma Switch Instruction Manual Workbook” to reinforce foundational learnings.
- Review of past interviews/presentations with AI speech analytics report
- Assessment of upcoming events and audience demographics to ensure your message will resonate
- Eight-hour in-person coaching session
- Professional videographer for recording of practice session with immediate playback so you can see what the audience will see and perform at your best!
- Note: In-person sessions outside of the Milwaukee Metro area require additional travel and lodging expenses
Let’s get to work. We are talking about a life-changing, “we can’t wing it anymore” game plan. You want to be a powerful speaker, and Katrina can push you to the premier level.
You need to be a verbal leader in the good times and the bad!
After more than 20 years of interviewing people for the news and wishing she could whisper, “You should say THIS!” Now Katrina can be on your side.
Whether you have a BIG interview or presentation, or want more executive presence to move your message, Katrina is excited to help you win.

Group Training
Designed for Corporate Teams OR a mix of Small Businesses and Non-Profits.
You choose:
- Media Training/Public Speaking Coaching
- Publicity Coaching
Package includes:
- Review and analysis of your previous media interviews or presentation videos
- Understanding of your company’s main marketing materials
- Four-hour in-person group coaching session with on-camera practice/review
- Creation of “Winning Signature Statements” to frequently asked media/audience questions
- Review and analysis of client’s next media or audience appearance
Katrina will find the key points to make audiences fall in love with your company’s story. We’ll also work on crafting some simple signature statements or soundbites so every member on your team knows how to deliver your best message.
Your group will walk away from this media training/public speaking session with memorable answers to the questions you are most often asked and the confidence to be great in front of any audience.
We’ll also work on some common public speaking mistakes and Katrina will give you the tools to steer the conversation back to your sweet spot.
This package includes mock on-camera interviews so your team can see the improvement and always be able to play back the session and continue to practice.
These sessions should be done on-site so we can see what you and your organization visually has to offer. Remember the goal is to make great TV whether that’s videos for your website, your social media channels, or traditional media interviews.
Nervous butterflies seem to fly away when you’re pumped and prepared!
Some clients want Katrina to come in to help their marketing team find more earned media. Others need her help pumping up their on-air performances either for corporate videos, social media channels, or traditional media interviews.
You choose:
- Media Training/Public Speaking Coaching
- Publicity Coaching
Package includes:
- Review and analysis of your previous media interviews or presentation videos
- Understanding of your company’s main marketing materials
- 8-hour in-person coaching session with on-camera practice and review
- Creation of “Winning Signature Statements” for frequently asked media/audience questions
- Review and analysis of client’s next media or audience appearance
- Copies of Katrina’s “On Air-Insider Secrets to Attract the Media and Get Free Publicity” book for every team member
You’re saying, “Katrina, we need you to train our key people to be great in front of any audience but I also need your help getting us on TV and creating some publicity buzz for my business or non-profit!”
This is the package for YOU! Time for some heavy lifting and strategic planning.
Katrina will listen to your current story, your back story and maybe some of the history of that dusty machine in the corner before we come up with a “Media Map” action plan for a YEAR of great ideas.
Using her formula for what television producers and reporters must H.A.V.E. to make great TV, we’ll work on all the elements to make you, your staff and your place “camera-ready”.
Book a Complimentary Discovery Call –
You Have Nothing To Lose






