What I learned from the Wisconsin Tourism Industry at WIGCOT 2018


I learn so much from my tourism audiences. Like many of my clients, they simply need to get more media coverage. Right away I take you through the process of thinking like the media and the audience you want to attract.

You could be looking for how to get more earned media and free publicity. You might simply want to be great at your next presentation.

As I told attendees at the WIGCOT or WI Governor’s Convention on Tourism, THINK  about these questions.

Who is the audience? How will they benefit? What do they want to know?

Of course, you always learn more by listening. When I asked the group to work on their audience benefit, someone from Noah’s Ark waterpark in Wisconsin Dells, stood up and talked about Raga – a new attraction coming this summer.

Who is their audience? Kids. What is Noah’s Ark doing to bring in the audience in before the ride has even opened?

They are taking Raga to schools. Not literally but they are getting kids involved.  Noah’s Ark is working with math and science teachers to teach kids what it takes to propel their bodies down the World’s Largest King Cobra slide.

Noah’s Ark can show cool simulation video to TV stations and provide the word problems as a PDF download link. If they are interviewed by radio stations or newspaper, same drill.

Ask the media to post the PDF on their websites. Having your branding and name on media outlets websites will, not only improve your SEO (search engine optimization) but provide good content.

Giving away a math sheet away or even a “What to Pack for the Dells Checklist” is smart if the PDF comes with your branding and announcement of deals.

For more marketing ideas to attract the media and new customers, buy my book “On Air Insider Secrets to Attract the Media and Get Free Publicity”

To book me to talk to your business group or for one-on-one media training, click here to contact us.

Subscribe to our Blog

Get automatic updates every time we publish a new blog.

Republishing Rights

Permission to reprint articles by Katrina is hereby given to all print, broadcast and electronic media provided that the contact information at the end of each article is included in your publication. Organizations publishing articles electronically, a live, clickable link to https://katrinacravy.com must also be included with the body of the article. Additionally, please mail one copy of your publication to:

Katrina Cravy, Inc. 3235 Evergreen Court Richfield, Wisconsin 53076 

Other Blogs You Might Like

Video Tips

What Do You Do With An Idea?

Do you have an exciting idea that won’t let you go? Do you think about your idea all the time? Then it’s time to let your golden egg run FREE! Watch for more tips about letting your golden egg run free.


Share this post with your following