Put Katrina in your corner

Before people can buy-in to your passion, they need to believe in you and your mission. But YOU need to believe it first!

 

Do you have a confident presence and a clear message when you walk into the room or go on-camera?

After interviewing thousands of people on TV, I know when I see and hear a person who can influence people and direct real change.

Let me give you the confidence of real public-speaking training to become the person you know you can be.

One-On-One Coaching

Let’s talk. I want to listen to your story. Really listen so I can target the best about you and your organization.
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Jump inside the mind of the media!

 

Package includes:

  • Quick website and social media analysis  –  let Katrina look before the media sees a negative!
  • Review of your pitch idea for your event or business
  • Publicity Coaching – Walk away with two solid ideas to help you “hook” the media

Katrina will find the key points to make the media and audiences fall in love with your story.

 

Clients who buy this package need advice on where to find their target audience and how to write a great media release. These sessions can be done in person ($500) or on Google HangOut ($250).

 

You’ll walk away with Katrina’s “Media Map” action plan to jump your story to the front of the line.

 

“After applying all your wonderful ideas, our school was featured on ALL the media outlets (Spanish/English) for an event we had in December. As a result of that segment, our preschool is at full capacity. You are AMAZING!”

Maria Hernandez St. Anthony School

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Let’s talk about your needs to come up with your EXCLUSIVE action plan. We want to know how to serve you best!

 

Package includes:

  • Review and analysis of previous media interviews or presentation videos
  • Understanding of company’s main marketing materials
  • Four-hour in-person coaching session
  • Creation of “Winning Signature Statements” to frequently asked media/audience questions
  • Review and analysis of client’s next media or audience appearance
  • Copy of “On Air-Insider Secrets to Attract the Media and Get Free Publicity

Katrina will find the key points to make audiences fall in love with your story, segment idea, or your presentation. Her philosophy – “Remember it’s not about you, it’s about connecting with them!”

 

Together you’ll work on crafting some knock-them-out-of-the-park killer statements so you know how to deliver your best message. Then it’s showtime!

 

Well…practicing with her feels like a real show. 🙂 Katrina gives it the same energy she did as an investigative reporter and talk show host.

 

Clients love Katrina’s exercises and games they can use before every speaking event. You’ll walk away from the session with your personalized EXCLUSIVE script and valuable tools to help you communicate with confidence.

 

“I loved Katrina’s coaching. Our live television interview was a huge success. Using her system, my business partner Ann Matuszak and I have been able to get Pixologie on air for a combined 35 minutes of live interviews on a variety of news shows since first meeting with her. “ Mollie Bartelt, Pixologie

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Hello Premiere Performer,

 

I know you NEED to do your best on camera or in front of an audience. You have a lot riding on your ability to move your message and I want to be in your corner.

 

Package includes:

  • Review and analysis of your previous media interviews or presentation videos
  • Assessment of your upcoming presentation script and visual content
  • Understanding of your company’s main marketing materials
  • Two – 4-hour in-person coaching session
  • Creation of “Winning Signature Statements” to frequently asked media/audience questions
  • Review and analysis of your next two media or audience appearance
  • Professional videographer is brought in for 2-hour on-camera session with playback review
  • Copy of “On Air-Insider Secrets to Attract the Media and Get Free Publicity

Let’s get to work. We are talking about a life-changing, “we can’t wing it anymore” game plan. You want to be a powerful speaker and I know I can push you to the premiere level.

 

You need to be a verbal leader in the good times and the bad!

 

After more than 20 years of interviewing people for the news and wishing I could whisper in their ear and say, “You should say THIS!” Now I can be on your side. I am able to help you come up with killer soundbites for the media and words that will land with your audience.

 

Whether you have a BIG interview or presentation, or simply want more executive presence to move your message, I’m excited to get started with you.

 

“Katrina is a secret weapon. As one of her customers, it’s fantastic to be prepared from the perspective of the insider! I highly recommend Katrina. She’s a ROCKSTAR!” – Tim Schmidt/Delta Defense – Interviewed by 60 Minutes

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Group Training

Up to 6 for either a Corporation Visit designed for Public Relations teams OR a blended session designed for Small Businesses and Non-Profit who want to group together. Larger group sessions are negotiable.
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You choose:

  • Media Training/Public Speaking Coaching
  • Publicity Coaching

I’ll find the key points to make audiences fall in love with your story. We’ll also work on crafting some simple signature statements or soundbites so you know how to deliver your best message.

You’ll walk away from this media training/public speaking session with memorable answers to the questions you are most often asked and the confidence to be great in front of any audience.

We’ll also work on some common public speaking mistakes and give you the tools to steer the conversation back to your sweet spot.

This package includes mock on-camera interviews so your team can see the improvement and always be able to play back the session and continue to practice.

Nervous butterflies seem to fly away when you’ve prepared for the attention that’s coming. 🙂

With this half-day group session for publicity coaching, we’ve got enough time to really dig deep. I want to listen to what’s happening now but I also want to hear the back story. Sometimes that’s where the gold nuggets of a brilliant story are hiding.

These sessions should be done on-site so I can see what you and your organization has to offer visually. Remember the goal is to make great TV.

Some clients want my suggestions on where to find their target audience and how to write a great story pitch to the reporters and producers who hold the keys to their customers. You’ll walk away with a “Media Map” action plan detailing the ways you can attract the attention you deserve.

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Yes, let’s do a whole day!

  • Media Training/Public Speaking Coaching
  • Publicity Coaching

Hopefully you’ve read the half-day description and you’re saying, “Katrina, we need you to train our key people to be great in front of any audience but I also need your help getting us on TV and creating some publicity buzz for my business or non-profit!”

This is the package for YOU! Time for some heavy lifting and strategic planning.

I’ll listen to your current story, your back story and maybe some of the history of that dusty machine in the corner before we come up with a “Media Map” action plan for a YEAR of great ideas.

Using my formula for what television producers and reporters must H.A.V.E. to make great TV, we’ll work on all the elements to make you, your staff and your place “camera-ready”.

If a reporter is coming for several “live” segments, I need to know everything so we can choose what to highlight and where to shine the place up. I’ll shine you up too from choosing what you should wear, what you should say and taking the time to practice, practice, practice.

A whole day gives me time to turn you into a “soundbite machine” plus we can record these mock interviews and play them back to review and make your performance even better.

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