How to Contact a News Reporter about Your Story Idea

Before you even write your pitch email or call a reporter, have you given your story idea the “So What?” or “Who Cares?” test!

So what… you’re having your 40th business anniversary? Who cares… if you’re offering a special service for your clients?

To attract media attention and new customers, you need to be thinking about useful content. What do you have to offer?

I don’t mean to be harsh, but as a TV reporter and show host¬†veteran, you need to think like the media first. Think about their audience and if you’re providing information people can truly use.

Keep your story pitch email simple, quick, and easy for a news reporter, a TV producer or a magazine editor to understand.

But look at how I wrote the pitch for my first segment. What I want you to see is how you should:

  • Personalize the subject line (media people can smell mass mailings)
  • Put the who, what, where…early at the top
  • Visually make the email easy to read with bullet points

Email Example:

Let’s make TV magic or at least test [host names] communication skills ūüôā

Dear Producer,

My name is Katrina Cravy and I’m a former local TV reporter and show host. I’d love to be on [show’s name] to help families and especially teenagers communicate better.

Here’s my pitch!

WHAT:¬†A fun communication game we can do with [host] that’s a game all families can play at the dinner table.

WHY:¬†52% of companies that responded to a¬†Career Builder survey¬†say recent college grads lacked interpersonal skills. This game will help¬†teenagers get a job and keep them from living in our basements. ūüôā

HOW TO MAKE THE TV SEGMENT FUN:¬†Let’s play a game!

I’d like to quiz the hosts to see how long they can talk without saying the¬†“3 Killer Filler Words – You Know, Like and Ah/Um”¬†I’ll even bring my own buzzer.

The questions will also reveal stories about your host that the audience would love to know. Examples:

  • “What was your favorite gift as a child and why?”
  • “What was your New Year’s Resolution and how is that going for you?”
  • “Tell me about the last restaurant experience, who you were with, what you talked about and what you ate?

It’s a great game for families to play at the dinner table to make each other aware of how we all overuse these filler words and hurt our ability to be heard.

WHEN:¬†I’m available Mondays, Tuesdays, and Thursdays and can fill any open spots you have.

If you’re interested, please give me a call at¬†(262) 415-7811. – Katrina

To be a regular on TV News you must make yourself available whenever a reporter or producer calls for an interview or an open segment slot!

For more great information about how to #BroadcastYourBusiness check out Katrina’s book “On Air Insider Secrets to Attract the Media and Get Free Publicity” and her 6-week video course “Master the Media: Learn How to Broadcast Your Business”. Once you complete this course, you’ll receive a bonus one-on-one coaching call.¬†

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Republishing Rights

Permission to reprint articles by Katrina is hereby given to all print, broadcast and electronic media provided that the contact information at the end of each article is included in your publication. Organizations publishing articles electronically, a live, clickable link to must also be included with the body of the article. Additionally, please mail one copy of your publication to:

Katrina Cravy, Inc. 3235 Evergreen Court Richfield, Wisconsin 53076 

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