We all know the truth, “It’s not WHAT you say, but HOW you say it.” Here is an excerpt from my book and what my client and I did to prepare for his 60 Minutes interview.
“Write out your answers, read them out loud. Now say them in a conversational way to your friends and family and see how they respond.
Ways to Prepare for a Presentation or Interview
Do they think your comments are quick, funny, and/or carry some emotion? If they like what you’re saying – practice, practice, practice!!!
You can do this while you’re driving. You can do this sitting at home with your video camera recording. You can do this with a friend feeding you the questions, or I can do a private coaching session with you too.
Keep working on your answers until you combine the perfect amount of feelings with the facts.
Notice I said “feelings” before “facts” because honestly a good reporter will steal the facts from you and rely on you for the heart-felt opinion. The unbiased media should not have or give an opinion.
Reporters ask the same question in different ways because we’re digging for an emotional opinion. Emotion sells and we know if we strike the right chord, you’ll sing.”
– Katrina Cravy
To read or now LISTEN to more great advice from Katrina’s book “On Air – Insider Secrets to Attract the Media and Get Free Publicity” there is now an audio version sold on Audible for only $6.95.