How to Be a Great Public Relations Specialist?


You have a terrific client with a great story to tell but you just can’t get a journalist to bite. I get it.

As a journalist for more than 20 years, PR people were always pitching me what they thought would be a sure “earned media” proposal.

Thousands of emails, hundreds of calls, but few were brave enough to ask the one question needed to get their foot in the door.

How to Get Earned Media

If you’ve ever heard my “Broadcast Your Business” keynote, you know I mention the ONE request only five PR people ever asked me in my 20 year-plus journalism career.

The one game-changer to boost their chances for success.

Nancy Wilkes, the Director of Public Relations for Platypus Advertising and Design was one of those special PR people.

I was delighted she and Platypus President Dan Trzinski heard me speak at the Wisconsin Governor’s Conference on Tourism.

Even more thrilled when they asked me to be on their podcast. Listen in (9:48) to find out if you’re doing that ONE thing!


If you’d like Katrina to be a guest on your podcast, please contact Director of Client Success, Nikki Packee at 

Subscribe to our Blog

Get automatic updates every time we publish a new blog.

Republishing Rights

Permission to reprint articles by Katrina is hereby given to all print, broadcast and electronic media provided that the contact information at the end of each article is included in your publication. Organizations publishing articles electronically, a live, clickable link to must also be included with the body of the article. Additionally, please mail one copy of your publication to:

Katrina Cravy, Inc. 3235 Evergreen Court Richfield, Wisconsin 53076 

Other Blogs You Might Like

Video Tips

What Do You Do With An Idea?

Do you have an exciting idea that won’t let you go? Do you think about your idea all the time? Then it’s time to let your golden egg run FREE! Watch for more tips about letting your golden egg run free.


Share this post with your following