How To Prepare For A Reporter

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A reporter is coming to your business! You have officially landed the big fish.  

Oh, sure, you’ve been interviewed by a reporter for a story before, or maybe you’ve even done a live in-studio demonstration or interview, but now the live truck is rolling up to YOUR business! This is HUGE!

HOW TO BE INTERVIEWED ON A LIVE TALK SHOW

Instead of the normal 3- to 4-minute segment inside the studio, the morning reporter for the news program or talk show generally has to fill at least 13 to 15 minutes of content over the course of the morning. Each “live” segment usually runs 2 to 3 minutes. The station will need several ideas.

How are you going to help the reporters accomplish their goals and make potential customers remember your business?

MARKET TO THE MEDIA

You MUST build the relationship with the reporter and ask what he or she wants out of this venture. Like anything else in life, knowing the person’s expectations gives you the target for success.

Be sure to convey what you want too. For instance, if you have an awesome machine on the second floor, or roof-top dining experience, ask the reporter if the photojournalist can shoot from there.

Contrary to what you’ve seen in the movies, usually the camera is cabled to the live truck. If you want to take the reporter to the roof of your business, you need to tell the crew. They need to decide the best way to run the cable or determine if they need to bring wireless equipment.

HOW TO PREPARE FOR A TV CREW

Do they have wireless equipment? All these questions and decisions need to be made in advance. If the reporter doesn’t ask, then you, the

business owner, should. And while having the reporter and the photojournalist come over and discuss everything before you’re on “live” would be ideal, rarely do crews make “site visits.” They just don’t have the time because they’re at live locations every day.

Site checks are reserved for locations that might be questionable. Having a crew come and make sure the station engineers can receive a “live” signal from your location isn’t always a good thing.

TV NEWS SITE VISIT

Generally, the conversation to book you on the show and go over some potential segment ideas happens on the phone. Since you won’t meet the reporter and photojournalist until about an hour before the first live shot, you need to have your planning discussion at least a week before.

I guarantee you the reporter’s boss, the News Director, is looking for segments with “high energy” and “memorable moments.” Those have been the buzzwords and the goals since I’ve been in the business.

You should have fun and play with the audience.


Need help creating the best TV segments, corporate videos or presentations, give Katrina’s team a call at (262) 423-7170 or simply hit CONTACT US.

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