How much does media training cost? That’s the question I’m often asked by executives, corporate leaders, and public figures preparing to step into the spotlight. But the real question—the one that should keep every PR team awake at night—is: What’s the cost if you say the wrong thing? Let’s talk about both.
You should never call a reporter who is under deadline pressure. Watch this video to know the best time to catch them.
If you’ve ever wondered how you can get booked on a show, Katrina can tell you! In this episode she shares her must H.A.V.E. formula to make the media call you! Katrina Cravy is an author and Emmy award-winning TV media veteran. As a former investigative reporter and TV host for FOX, NBC, and ABC affiliates, she’s now helping clients get on TV and deliver a winning message.
“You’ve got to go through the so what test. So what that you’re having your 40th anniversary or a walk for charity. You need to think about the audience attraction for the viewer because that’s what the networks are looking for.”
On today’s episode of Brandstorm, we welcome Katrina Cravy, author of the book ON AIR: Insider Secrets to Attract the Media and Get Free Publicity. Katrina discusses how business owners and entrepreneurs can best connect with local television outlets for features and interviews, and how to perform well on-air when given the opportunity.
On this episode of the Wealthy Speaker Podcast, we are talking about how to get noticed by the media. Today we welcome Emmy Award-Winning TV media veteran, speaker and author, Katrina Cravy. With more than 20 years of media experience, Katrina is now a member of the National Speakers Association. She’s on a personal mission to help teams and executives be their best on camera and communicate with confidence during the good times and the bad.
You’re stealing if you don’t put yourself out there: Katrina says that you owe it to yourself, you are doing a disservice to everyone who you could be helping. BELIEVE in yourself!
Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.
With more than 20 years of media experience, Emmy-award-winning broadcast journalist Katrina Cravy has now started her own company to help entrepreneurs attract the media and train executives to be their best on camera. Her book, On-Air – Insider Secrets to Attract the Media and Get Free Publicity promises to make you think like the media and transform the way you market your business to any audience.
If you are a business owner or leader, you have likely thought about how powerful free media coverage can be for your brand. Visibility builds credibility. Credibility builds trust. And trust is what ultimately drives growth. But many people assume media exposure requires a large budget or a PR agency. It doesn’t.
“Katrina spoke to us about personal brand and having it BE your ‘truth.’ Her personal stories resonated with everyone in the room and provided “AHA” moments. Katrina’s charisma truly had everyone leaving inspired!”
GE Healthcare Women’s Network
“Katrina is a secret weapon! As one her customers, it’s fantastic to be prepared from the perspective of the INSIDER.”
CEO, Delta Defense
(Interviewed by 60 Minutes)
“When you are responsible for bringing in $5 Billion dollars to the community, you know your team has to sell a winning message with every media interview. Trust me when I say, Katrina should be your media trainer!”
VISIT Milwaukee
Get in touch with Katrina’s team today and let us start transforming your confidence and charisma.
