Should I Offer My Story as an Exclusive? Media Tips for Business Leaders
"Should I offer my story as an exclusive?" A hotel executive asked me this. To decide, here are the five questions you need to ask.
How to Write a Press Release Email Journalists Actually Open (and Respond To)
Before you even start to write a press release email - STOP! Think about how the media is pressed for time. Think of all the emails you receive every day. Your “in” box has become like a Candy Crush time challenge where every email you delete feels like a victory. Journalists are no different.
How to Prepare for a Reporter Interview and Communicate with Confidence
Anyone who has ever had a microphone put in their face, knows you need to prepare for a reporter interview. Whether a reporter shows up at your job site or decides to interview you at your desk, you should be excited. You have officially landed the big fish! A media story can bring in new customers and the momentum your mission needs.
How to Market Your Business with No Budget and Still Get Noticed
As a TV host and reporter, entrepreneurs and small business owners were always asking me, "How do I get on your show?" They need the publicity but they don't know how to get it. How could they?
Best Publicity Tips for Small Business
Hello Small Business Owner! I know you. Super tired. Pulling your hair out trying to figure out how your customers are going to know about you. I mean my gosh...you don't even have a marketing budget. In fact, "marketing" wasn't mention in your business plan. Don't worry, I have your back.
How to Be a Great Public Relations Specialist?
You have a terrific client with a great story to tell but you just can't get a journalist to bite. I get it. Thousands of emails, hundreds of calls, but few were brave enough to ask the one question needed to get their foot in the door.
How to Get People to Listen to You!
You want to influence people especially on camera! In front of thousands or maybe millions of people - you better be clear and commanding. We all know the truth, “It’s not WHAT you say, but HOW you say it.”
My Messy Closet Proves What People Want On Social Media
I'm not proud of my messy closet. Honestly, the place was such an unusual catastrophe brought on by a whirlwind of [...]
Will Your Statements Grab Headlines?
Sure, you might have your elevator speech down. The 30-second pitch you'd give someone in the elevator about who [...]
Is Your Press Kit Creative Enough?
Is the Tryptophan from the turkey still tripping you up? You better put down the baster and get your [...]
