You’re stealing if you don’t put yourself out there: Katrina says that you owe it to yourself, you are doing a disservice to everyone who you could be helping. BELIEVE in yourself!
Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.
With more than 20 years of media experience, Emmy-award-winning broadcast journalist Katrina Cravy has now started her own company to help entrepreneurs attract the media and train executives to be their best on camera. Her book, On-Air – Insider Secrets to Attract the Media and Get Free Publicity promises to make you think like the media and transform the way you market your business to any audience.
When people are looking for executive presence tips, they rarely look to performers for insight. But they should. Because the ability to command a stage, connect with an audience, and deliver with confidence under pressure is not just entertainment—it is leadership communication in its most visible form.
If you are a business owner or leader, you have likely thought about how powerful free media coverage can be for your brand. Visibility builds credibility. Credibility builds trust. And trust is what ultimately drives growth. But many people assume media exposure requires a large budget or a PR agency. It doesn’t.
"Should I offer my story as an exclusive?" A hotel executive asked me this. To decide, here are the five questions you need to ask.
Before you even start to write a press release email - STOP! Think about how the media is pressed for time. Think of all the emails you receive every day. Your “in” box has become like a Candy Crush time challenge where every email you delete feels like a victory. Journalists are no different.
Anyone who has ever had a microphone put in their face, knows you need to prepare for a reporter interview. Whether a reporter shows up at your job site or decides to interview you at your desk, you should be excited. You have officially landed the big fish! A media story can bring in new customers and the momentum your mission needs.
As a TV host and reporter, entrepreneurs and small business owners were always asking me, "How do I get on your show?" They need the publicity but they don't know how to get it. How could they?
Hello Small Business Owner! I know you. Super tired. Pulling your hair out trying to figure out how your customers are going to know about you. I mean my gosh...you don't even have a marketing budget. In fact, "marketing" wasn't mention in your business plan. Don't worry, I have your back.
“Katrina spoke to us about personal brand and having it BE your ‘truth.’ Her personal stories resonated with everyone in the room and provided “AHA” moments. Katrina’s charisma truly had everyone leaving inspired!”
GE Healthcare Women’s Network
“Katrina is a secret weapon! As one her customers, it’s fantastic to be prepared from the perspective of the INSIDER.”
CEO, Delta Defense
(Interviewed by 60 Minutes)
“When you are responsible for bringing in $5 Billion dollars to the community, you know your team has to sell a winning message with every media interview. Trust me when I say, Katrina should be your media trainer!”
VISIT Milwaukee
Get in touch with Katrina’s team today and let us start transforming your confidence and charisma.
