Smart companies plan for the unexpected crisis. When Acuity Insurance asked me to share some of my advice on handling a potential media emergency, I jumped at the chance. Hopefully, your company will never have to communicate during a crisis, but if you do, here is some quick advice.
You have a terrific client with a great story to tell but you just can't get a journalist to bite. I get it. Thousands of emails, hundreds of calls, but few were brave enough to ask the one question needed to get their foot in the door.
You think a crisis won’t happen to your company but, after years of building your company’s reputation, why would you leave your response to chance? I was interviewed by Acuity Insurance and their social media team about how to attract the media to get free publicity and how to handle the media during a crisis. Here is some of the information I shared with them.
You want to influence people especially on camera! In front of thousands or maybe millions of people - you better be clear and commanding. We all know the truth, “It’s not WHAT you say, but HOW you say it.”
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