Katrina’s Blog
Shine Brighter. Faster.
Katrina’s Blog
Shine Brighter. Faster.
Media Training Tips: How to Prepare for Interviews and Communicate with Confidence (Podcast Interview with Katrina Cravy)
With more than 20 years of media experience, Emmy-award-winning broadcast journalist Katrina Cravy has now started her own company to help entrepreneurs attract the media and train executives to be their best on camera. Her book, On-Air – Insider Secrets to Attract the Media and Get Free Publicity promises to make you think like the media and transform the way you market your business to any audience.
Executive Presence Tips: What Jennifer Lopez Can Teach Leaders About Confidence and Communication
When people are looking for executive presence tips, they rarely look to performers for insight. But they should. Because the ability to command a stage, connect with an audience, and deliver with confidence under pressure is not just entertainment—it is leadership communication in its most visible form.
How to Get Free Media Coverage for Your Business: PR and Communication Strategies That Work
If you are a business owner or leader, you have likely thought about how powerful free media coverage can be for your brand. Visibility builds credibility. Credibility builds trust. And trust is what ultimately drives growth. But many people assume media exposure requires a large budget or a PR agency. It doesn’t.
Should I Offer My Story as an Exclusive? Media Tips for Business Leaders
"Should I offer my story as an exclusive?" A hotel executive asked me this. To decide, here are the five questions you need to ask.
How to Write a Press Release Email Journalists Actually Open (and Respond To)
Before you even start to write a press release email - STOP! Think about how the media is pressed for time. Think of all the emails you receive every day. Your “in” box has become like a Candy Crush time challenge where every email you delete feels like a victory. Journalists are no different.
How to Prepare for a Reporter Interview and Communicate with Confidence
Anyone who has ever had a microphone put in their face, knows you need to prepare for a reporter interview. Whether a reporter shows up at your job site or decides to interview you at your desk, you should be excited. You have officially landed the big fish! A media story can bring in new customers and the momentum your mission needs.
