What would an appearance on “The Magic Box” be worth to you? Imagine being able to put your cause, your brand, or your product in
Before you even write your pitch email or call a reporter, have you given your story idea the “So What?” or “Who Cares?” test!
Thanks so much to CESA 6 for hiring me to give my “Women Rule!” speech to such great women educators in our area. I truly appreciate
As a newbie entrepreneur, I’m learning some companies I want to buy from don’t know how to sell me. Maybe they don’t want to oversell
Nothing is worse for me than to see a leader who is a poor communicator. As a former TV host, I interviewed plenty of executives
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Whether you own your own business or you are a publicity professional, grabbing thousands of dollars worth of coveted free media coverage comes down to
Before you even start to write a press release email – STOP! Think about how the media is pressed for time. Think of all the