Katrina’s Blog
Shine Brighter. Faster.
Katrina’s Blog
Shine Brighter. Faster.
How to Write a Press Release Email Journalists Actually Open (and Respond To)
Before you even start to write a press release email - STOP! Think about how the media is pressed for time. Think of all the emails you receive every day. Your “in” box has become like a Candy Crush time challenge where every email you delete feels like a victory. Journalists are no different.
How to Prepare for a Reporter Interview and Communicate with Confidence
Anyone who has ever had a microphone put in their face, knows you need to prepare for a reporter interview. Whether a reporter shows up at your job site or decides to interview you at your desk, you should be excited. You have officially landed the big fish! A media story can bring in new customers and the momentum your mission needs.
How to Market Your Business with No Budget and Still Get Noticed
As a TV host and reporter, entrepreneurs and small business owners were always asking me, "How do I get on your show?" They need the publicity but they don't know how to get it. How could they?
Best Publicity Tips for Small Business
Hello Small Business Owner! I know you. Super tired. Pulling your hair out trying to figure out how your customers are going to know about you. I mean my gosh...you don't even have a marketing budget. In fact, "marketing" wasn't mention in your business plan. Don't worry, I have your back.
How to Manage a Crisis – Acuity Insurance/Katrina Cravy
Smart companies plan for the unexpected crisis. When Acuity Insurance asked me to share some of my advice on handling a potential media emergency, I jumped at the chance. Hopefully, your company will never have to communicate during a crisis, but if you do, here is some quick advice.
How to Be a Great Public Relations Specialist?
You have a terrific client with a great story to tell but you just can't get a journalist to bite. I get it. Thousands of emails, hundreds of calls, but few were brave enough to ask the one question needed to get their foot in the door.
